One of the things that will benefit any new marketer is to understand the differences and similarities between online and offline marketing.
I have had a steep learning curve getting to grips with online marketing!
6yr’s to be exact.
It is all about establishing trust and credibility
Where do you buy your clothes from? Why do you buy from them? Let’s see, most people will include one or more of the following answers:
- Convenience – Situated close to your home or office, offers easy parking, etc.
- Price & Quality – They offer good value for money.
- Preference – You like the range of clothing they stock.
- Payment Terms – Many people have store cards.
- Customer Service – You enjoy and appreciate the service you receive.
- Return & Refund Policy – No problem giving refunds or exchanging items.
- Sales Promotions – You simply cannot ignore their great sales promotions.
What many people do not mention is that they trust the merchant and have confidence in the store.
Chances are they have been buying there for many years.
In fact, most people simply take these reasons for granted because they are so obvious in offline marketing.
What may be obvious in offline marketing is often not that obvious in online marketing.
There are many new website owners that do all the right things – the right things as far as offline marketing is concerned…
They offer a great product and pay close attention to:
- Convenience – Purchasing is easy. You don’t even need to leave your home.
- Price & Quality – They often offer products at a discount to offline merchants.
- Preference – They offer products for which they know a demand exists.
- Payment Terms – They provide easy payment options by credit card.
- Customer Service – They have a free telephone no. and offer email support.
- Return & Refund Policy – Have a no questions asked money back guarantee.
- Sales Promotions – Offer special promotions and discounts on a regular basis.
And yet, they fail to succeed! Why? Because they do not have credibility. People are often nervous to support an online merchant that they don’t know.
You always need to put yourself in the position of a potential customer.
They don’t know you. They don’t know if your product is any good.
Many people are reluctant to buy online using their credit cards for fear that their personal information will be stolen.
Very often your customer will be hundreds or even thousands of miles away…you have to build trust with your future customers
which does take some time the standard across the internet is that it takes about seven contacts with people before they trust you enough to bye from you