Before you can ever hope to build a successful online business you need to first lay a strong foundation. This means building your proverbial house on solid rock and not on sand.


Short answer? Lack of comprehension. New marketers often simply do not understand what they are getting into. Being gullible will always make you an easy target for scammers and the internet has no lack of those.

Imagine going on holiday to China. You don’t know or understand the culture and language. You have no idea how much to pay for goods and services. You arrive at the airport and take a taxi to your hotel. The taxi driver charges

you $100. Is this a fair price? Are you supposed to tip the taxi driver? How are you supposed to know?

You see, the problem is you do not have a point of reference…

You cannot compare the cost of a taxi in China to the cost of hailing a cab in New York, Paris, Sao Paulo, London or any other city. Every single city is unique.

Unless you live in that city and “know” the taxi tariffs you can be scammed without ever being aware of it. Hey, for all that you know, the taxi driver might have taken an unnecessarily long route or might have driven around in circles for half an hour!

Without a point of reference it is very difficult to know what to believe.

Many new marketers are attracted to internet marketing by flashy sites, banners and ads that promise them “easy money” – Ads such as “Make $100,000 per month”. They simply have no way of knowing what to believe. $1000 days? Yes, but not on your first day.

The old saying “If it seems too good to be true, it normally is too good to be true” applies here.

Is it possible to make $100, $500 or even $1000 in a single day? Yes, but not on your first day and it is highly unlikely you are going to make it every single day.

It takes time to build a business. The internet is a great marketing tool but there is no magic recipe for instant wealth.

There are simply no real get-rich-quick schemes. It takes a clear head and some careful planning to succeed online. In fact, just like in any other business.

There are many people that have made $1000 in a single day. However, what is often not mentioned is that it took them several weeks, even several months, even years depending what time you have to learn all that’s involved to get to the point where you are able to start earning some decent income online.

Think about it logically. Assume you want to make money selling e-books online.

Chances are that if you buy the resell rights to an existing e-book, there are hundreds of other people competing with you.

Many of your competitors will be experienced marketers. Many of your competitors will be selling the e-book for only $0.99 although the recommended price may be $47.

How do you compete? How are you going to get your sales up to a level of even only $100 a day?

An alternative is writing your own e-book on a topic that you are passionate about. Even then, you need to research whether there is a demand for such a article.

What are people prepared to pay for the information? It can take quite a while to write an e-book and promoting it may be more difficult than you thought.

Bottom line: you can earn a good living online but it will take some time to get established.

I am convinced that most new marketers simply give up too early because they have unrealistic expectations from the very beginning.

I sincerely believe you cannot fail in internet marketing, you can only quit!

Not every single project you undertake will be successful.

There will be many flops. However, if you are really committed you will succeed.